Beyond this opportunity, you have to connect and work with another team in the company. I find that the customer success team is often overlooked in most organizations, despite talking with customers every day. They usually have a better idea of what your customers think, feel and call the business.Here are some great questions to ask your customer success team:who is calling about product what is their technical level?Are they calling from a certain part of the country?Are the people calling different.
From those we market to? Interesting information about our clientele that we should know?Here are some of the questions you might ask. The last two are especially important because you can learn something you didn't know before. In my last job, we learned that many agencies were a big part of our customer base, even though they didn't pay brazil phone number list us directly to use the service. That nugget right there gives you a whole new audience to target. If I were to add agencies above, I would have a third group to target.
The reason I would avoid agencies is that their needs and wants will be different than working in-house at a big brand. The simple difference is that they will want to be able to manage multiple clients from one account. Beyond google analytics and talking with your customer success team, you can use demographic data from your fakebook or quantcast ad accounts. Both offer a different perspective on your customer and help you better understand who you might want to target.