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Advertising Continue reading below Keynote speakers Gary Illyes and Bill Hunt Google is changing to a mobile-first index The hair masking service morning kicked off with Gary Illyes, Webmaster Trends Analyst for Google, sharing some huge insights into the inner workings of Google's search algorithm. Here are some of the great takeaways: Ranking without links is difficult. Penguin 4.0 will devalue "all links" to a site if it sees signs of link manipulation. Rankbrain was live months before it launched. Everyone should switch to HTTPS. Google moves to a mobile-first index.
President of Back Azimuth Consulting, presented the current state and future of SEM/SEO in 2016. Hunt has worked with global brands such as Cisco, Absolut Vodka, IBM, P&G, and more. . Let's take a look at the big takeaways from Bill's keynote: PPC is the best marketing tactic, but we don't do it well. SEO is not magic. Focus on the quality of pages and links. You need to check out its DataPrizm keyword research tool. Use site search data with organic SEO. Google AMP appears for non-news page sites. Session 1: Optimizing for Amazon Robyn Johnson I had the pleasure of meeting Robyn Johnson at the “Women in Digital” breakfast. Her story of starting with $100 and growing it into a seven-figure e-commerce business is inspiring and powerful.
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